Metalix & Minerva's Jewellery Inc. began in 1984 under the name Alberta Discount
Jewellers under ownership of Minerva and Richard Curoe. Their name was changed
in 1999 to Metalix Inc. In 2014, the company was renamed again as it is now. Mrs.
Curoe is originally from Taxco, Guerrero, Mexico and has a family legacy of Master
Silversmiths including her late father, Filiberto Gomez Islas. Mr. Gomez had won
many First Prizes during the Annual Silver Fair competitions in Taxco. Most of his
children took up the trade including Minerva as well as her oldest son Dave, who
only works part-time.