Metalix Inc. began in 1984 under the name Alberta Discount Jewellers under ownership of Minerva and Richard Curoe. Their name was changed in 1999. Mrs. Curoe is originally from Taxco, Guerrero, Mexico and has a family legacy of Master Silversmiths including her late father, Filiberto Gomez Islas. Mr. Gomez has won many First Prizes during the Annual Silver Fair competitions in Taxco. He was re-known by his large silver sculptures that he made for British Royalty and Mexican Dignitaries among others. Most of his children took up the trade including Minerva Curoe.

Our Vision is to offer high quality and unique pieces for our customers.


Here you will find useful information to help you make a more informed decision regarding your jewelry/piercing needs.